Reporting into the Director of Customer Experience, the successful candidate is responsible for the messaging and direction of the Business Objects Cloud brand.
As market leader in enterprise application software, SAP helps companies of all size and industries innovate through simplification. SAP applications and services enable customers to operate profitably, adapt continuously, and grow sustainably.
SAP Business Objects Cloud (BOC) combines all analytics capabilities - including business intelligence (BO), planning, predictive analytics, data visualization, and digital boardroom tools - in a single cloud-based solution. It gives everyone from frontline workers to execs the power to find new insights and take action, anytime, anywhere.
Reporing into the Director of Customer Experience, the successful candidate is responsible for the messaging and direction of the Business Objects Cloud brand.
This is un unique opportunity to build compelling branding and messaging from within a software development team. You will have influence on the direction of the platform and will facilitate positioning and branding workshops with the engineering leads and the VP of development.
Expectations & Tasks:
- Creat and maintain the brand book and style guild
- Ensure consistent style and messaging throughout marketing and product
- Manage relationships with external stakeholders throughout SAP
- Ensure timely, consistent delivery of content exemplifying the BOC
- Help plan and implement marketing strategies
- Work with product and digital teams to evaluate the effectiveness of brand initiatives
Education & Qualifications:
- Bachelor's Degree in Marketing, Communication or Design
- Excellent organizational skills to work independently and manage projects with many moving parts
- Collaborate with designers, product marketers, sales professionals and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience
Work Experience:
- 5+ years of software marketing communications/branding experience
- Past experience building audiences either online or offline